Analytics Done Right

At FullStack Analytics, we believe strong data fundamentals drive better performance and measurable business outcomes. With 15+ years of experience, we’ve seen that a well-governed data foundation accelerates time to value, reduces costs, and scales with your business needs. We provide tailored consulting services that strengthen your data infrastructure and tech stack, delivering clear insights and practical solutions to fuel growth and efficiency.

Our Services

  • Are you managing your business through siloed spreadsheets and out-of-date Google Sheets? Does your team spend more time reconciling reporting instead of generating actionable insights? Then you would greatly benefit from having a centralized, governed and scalable data infrastructure.

    The value of a centralized architecture is clear - a scalable, single source of truth for reporting, predictive modeling and AI functionality. We can build, optimize, and rollout a full stack data infrastructure that includes automated data pipelines, data lakes / warehouses, data quality monitoring and reporting tools. With our unique holistic approach, we also tailor this infrastructure from-the-ground-up build to be fully enabling of AI capabilities.

  • Already have your infrastructure in place, but are in need of modernization or efficiency optimization? We can work with your existing team and resources to upgrade and mature your analytics tools and capabilities.

    Our analytics maturity offering includes a full review of your existing tools, reporting and data architecture, with improvement and enhancement recommendations to drive analytics maturity across your organization. We can take the lead on the rebuild or mentor and coach your team on implementation - whichever works best for you.

  • Our fractional leader offering gives you executive-level expertise in data strategy and business intelligence without the cost of a full-time hire. We can help align analytics with business goals, optimize technology investments, and build internal capabilities—driving data-driven growth with flexibility and efficiency.

Our Results

  • Drove over $1.9M in expansion revenue by developing cross-sell and product recommendation frameworks; increased retention by 10%+ through customer health scoring and churn modeling; and identified $15M–$20M in incremental revenue by introducing advanced A/B testing strategies.

  • Saved hundreds of FTE hours per week by automating executive and board-level KPI reporting, month-end financial processes, and operational dashboards. Reduced time-to-insight by more than 100% through centralized analytics infrastructure and streamlined reporting portals.

  • Built and scaled multiple analytics and data engineering teams from the ground up, growing organizations to 15+ team members while instilling a data-driven culture and improving cross-functional data literacy.

  • Designed and implemented modern enterprise analytics stacks using Snowflake, dbt, FiveTran, Looker, Amplitude, Heap, Sigma Computing, Hightouch, Atlan, and Omni Analytics, enabling reliable pipelines, scalable reporting, and advanced observability.

  • Established company-wide data governance frameworks, SLAs, and discovery tooling, ensuring accuracy, reliability, and accessibility of critical business data across all functions.

  • Applied analytics leadership across diverse industries, including enterprise software, SaaS, e-commerce, consumer products, healthcare, biotechnology, and sportswear, bringing a wide lens on data strategy and best practices.

  • Experience working with Marketing, Sales, Customer Success, Legal, Finance, HR and Product functions; increased product usage by 15%+ through customer health and expansion models;

About Me (Erik Jones)

I am a fractional analytics leader and data strategist with a proven track record of helping organizations unlock the full potential of their data. Over the past 15 years, I’ve built and scaled analytics teams, designed modern data infrastructures, and delivered insights that drive revenue growth, operational efficiency, and customer success for leading companies such as Tempo Software, Hyperscience, ZoomInfo, New Relic, Nike, Genentech, and Clorox. My approach blends technical expertise with executive-level strategy, enabling businesses to transform raw data into actionable intelligence. Whether modernizing analytics systems, automating executive reporting, or developing customer growth frameworks, I bring the leadership and experience needed to accelerate data-driven decision-making and long-term business impact.

Contact Us

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